Conversion Architecture

Now a days, the WSI e-Marketplace is all about CONVERSION. Some of you might have had a chance to see Dan Monahan keynote presentation at E&I Orlando 2007 when he talked about the "Revenue Generation Value Chain" and its current state of Lead Generation by means of a CONVERSION ARCHITECTURE..

That is why, on Feb/15/08, INFOLINK is presenting its new line of Conversion Modules. Some of the SBIIA modules could be classified as "conversion modules" because the web site visitor is engaging in an action (call-to-action) on the web site, such as requesting more information, subscribing to a newsletter, downloading a file, telling a friend about the site, or purchasing a product or service. Besides the standard functionality, these conversion modules will provide a mechanism to track conversions / activity on the web site.

Even better is the fact that this conversion architecture is going to be part of Infolink's successful SBIIA platform.

Additionally, an in a similar fashion as Google Analytics is already integrated into our SBIIA, as of Feb/15/08 our SBIIA will have the ability to enable/disable analytics/conversion campaigns for the most popular analytics/conversion code including: clicktracks.com, yahoo.com, and msm.com

The conversion architecture that Infolink has now made part of its successful SBIIA, will help you (the IC) demonstrate the ROI (return-on-investment) of a web solution to your customers.

Also in the works is the integration to our SBIIA of popular WSI Suppliers “Call-to-Action” systems such as:

•ifbyphone.com (VoiceMarketer)
•WSILive Chat

Click here to download Infolink - Conversion Architecture document, where you can find more information.

For more information do not hesitate to contact us at ccare@infolinksa.com